Disability Rights California.
Protecting and advancing the rights of individuals with disabilities.
Content Marketing Management | Marketing Advisor
Marketing campaign strategy and implementation for all advocacy groups and legal coalitions, leading to the signing of 5 legislative bills in the state of California.
Created to be distributed to the public and partner coalitions to oppose the passing of bill SB 43 that expanded the definition of ‘gravely disabled’. Toolkit included facts about the bill, alternatives, how to get involved, scripts to use, social media example posts, and graphics. The toolkit was shared on social media by the ACLU and numerous members of the public, including prominent social justice influencers.
SB 43 Opposition Toolkit
Created social media campaigns and content to provide updates on legislative bills, company statements, investigative reports, and calls to political action. Using grassroots, organic marketing, we passed education bill AB 87 which allows parents to record audio of team meetings about their child’s performance in school.
Social Media Campaigns
Created content to share on social media that spotlights DRC’s resources and events.