Live Through Love
Artist, Muralist, and Activist.
Marketing Strategist | Campaign Implementor
Strategist.
One marketing campaign. Over 25K in sales.
The goal was to create a launch plan and marketing campaign to sell 45 unique sculptures from an LA based artist.
Utilizing multiple waitlists, dynamic segmentation of customers, a landing page, and great copy, we generated over $25,000 in sales in one weekend.
Combining email and SMS campaigns along with a great concept, we spread the brand’s message of living through love with an excellent email open and conversion rate.
Copywriter.
Creation of The Love Sculpture Copy
The Love Sculpture came to me during a time of uncertainty for the world. The first few sculptures were crafted in the midst of the pandemic for reasons that feel a lot more powerful than I realized at the time.
I created the Love Sculpture as a reminder that no matter what’s happening outside, I will always make love the centerpiece of my home.
Often we forget or underestimate how much love is shared through the physical presence of someone you love. We lost more than a year of warm embraces, milestone celebrations, family reunions, and even more experiences that were often the ones that made us say ‘I wouldn’t miss it for the world’.
As a constant reminder to never forget to be in the moment, to set an intention of love daily in your home, and to always live through love. I have carefully handcrafted and hand painted these unique non identical sculptures, giving each piece a one of a kind character that emulates the changes around us, yet grounds and reminds us to be present for the unique lives we all live.
Made to become a focal point or the centerpiece of your home, office or creative space. The love sculpture is a labor of love made to be seen while you enjoy the fruits of yours.
Implementor.
Tech savvy. Results using analytics.
Landing page, product page, email, and SMS creation on the back end of all applications.
Creation of sales funnel and waitlist segmentation. Utilization of past customer orders and data to determine which customers would be most likely to purchase the new Love Sculpture drop.
Exponential increase of rewards program members by combining the sculpture campaign with a rewards program promotional campaign simultaneously.